The contents of this book: 1. How to Use This Guide 2. Investing in Mutual Funds 3. Mutual Fund Categories 4. Understanding Mutual Fund Statements 5. Understanding Risk, etc.
The contents of this book: 1. Initiating the Marketing Process 2. Understanding Buyers and Markets 3. Targeting Marketing Opportunities 4. Satisfying Marketing Opportunities, etc.
The contents of this book: 1. The Guerrilla Approach to Marketing -- Update 2. Mini-Media Marketing 3. Maxi-Media Marketing 4. Non-Media Marketing
Buku ini berisi: 1. Melepas Dahaga, Mereguk Energi 2. Marlboro Kretek 3. Entrepreneurship dalam Hypercompetitive Market 4. Legenda Coca Cola 5. Menghadapi Stagnasi Pasar, etc.
What are virtual communities? How do they operate? How can they help expand markets, increase visibility, and improve profitability? What effects have they had on business models and marketing strategies? John Hagel discussed these issues in his keynote speech at the Direct Marketing Association's 1998 net.marketing Conference held April 1998.
This contents of this book: 1. The Marketing Concept 2. Marketing Knowledge 3. The Tools of Marketing
Dalam buku ini, penulis membahas seri pemasaran terlaris dalam sejarah, Guerrilla Marketing, dan menyajikannya dalam paket taktik gerilya terbaru yang dinamis. Apa pun tujuan Anda, mengembangkan rencana pemasaran Anda secara lengkap ataupun fokus pada perbaikan komponen tertentu, buku ini memang untuk anda. Dari persaingan dan penelitian hingga eksekusi dan ekspansi, Anda mendapatkan 30 rencana…
In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own c…