Ditapis dengan
Think ASEAN!: Rethinking marketing toward ASEAN community 2015
The book contains three parts. Part I describes the landscape of ASEAN and explains clearly why ASEAN marketing is needed. Parts II and III discuss companies that have been very successful in implementing ASEAN Marketing. Part II looks at short cases of companies to explore their core marketing strategies; these companies include Bengawan Solo (Singapore), Dji Sam Soe (Indonesia), Goldilocks (t…
- Edisi
- -
- ISBN/ISSN
- 978-007-125405-2
- Deskripsi Fisik
- xiv, 192 pages : illustrations (black and white) : index ; 24 cm
- Judul Seri
- -
- No. Panggil
- 330.959 Kot t
Ten deadly marketing sins: Signs and solutions
In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own c…
- Edisi
- -
- ISBN/ISSN
- 81-265-0855-8
- Deskripsi Fisik
- viii, 152 pages ; 22 cm
- Judul Seri
- -
- No. Panggil
- 658.81 Kot t
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah