The contents of this book: 1. Strategy I: Adopting a Global Vision 2. Strategy II: Developing Cultural Empathy 3. Strategy III: Acquiring Interpersonal Expertise 4. Strategy IV: Utilizing Global Negotiating Skills, etc.
Contents: 1. The impact of culture on international operations 2. Political risks for the MNC 3. International law and agreements 4. Strategies for global operations 5. International marketing 6. International Financial consideration 7. International tax, etc.
This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy. * spells out the interaction between industry globalization drivers an…