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  • Tahun Penerbitan
  • Ketersediaan
  • Lampiran
  • Tipe Koleksi
    Lihat Lebih Banyak
  • Format Fisik Dokumen
    Lihat Lebih Banyak
  • Lokasi
  • Bahasa
    Lihat Lebih Banyak
Ditemukan 1 dari pencarian Anda melalui kata kunci: author=George S. Yip
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Total global strategy: Managing for worldwide competitive advantage
George S. Yip

This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy. * spells out the interaction between industry globalization drivers an…

Edisi
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ISBN/ISSN
0-13-124488-4
Deskripsi Fisik
xxi, 261 pages : illustrations (black and white) ; 23 cm
Judul Seri
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No. Panggil
658.049 Yip t