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Soft power : The means to success in world politics
Joseph Nye coined the term "soft power" to describe a nation's ability to attract and persuade. Whereas hard power-the ability to coerce- grows out of a country's military or economic might, soft power arises from the attractiveness of its culture, political ideals, and policies.
Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willing to turn to violence. But as the Bush administration maps out its foreign policy, Nye emphasizes the importance of nurturing our soft power. It is soft power that will help prevent terrorists from recruiting supporters from among the moderate majority. And it is soft power that will help the United States deal with crit- ical global issues that require multilateral cooperation. America needs to move in a new direction.
| 0292-2009-Ali Alatas | 327. 73 Nye s | Perpustakaan Diplomasi (Koleksi Ali Alatas) | Sedang Dipinjam (Jatuh tempo pada2025-10-07) |
| Judul | Edisi | Bahasa |
|---|---|---|
| Soft Power: The means to sucess in world politics | en |