Joseph Nye coined the term "soft power" in the late 1980s. It is now used frequently - and often incorrectly - by political leaders, editorial writers, and academics around the world. So what is soft power? Soft power lies in the ability to attract and persuade. Whereas hard power - the ability to coerce - grows out of a country's military or economic might, soft power arises from the attractiv…
In The Future of Power, Joseph S. Nye, Jr., a longtime analyst of power and a hands-on practitioner in government, delivers a new power narrative that considers the shifts, innovations, bold technologies, and new relationships that will define the twenty-first century. He shows how power resources are adapting to the digital age and how smart power strategies must include more than a country's …
Joseph Nye coined the term "soft power" to describe a nation's ability to attract and persuade. Whereas hard power-the ability to coerce- grows out of a country's military or economic might, soft power arises from the attractiveness of its culture, political ideals, and policies. Hard power remains crucial in a world of states trying to guard their independence and of non-state groups willin…
Not since Rome has any nation had so much economic, cultural, and military power, but that power does not allow us to solve global problems like terrorism, environmental degradation, and the proliferation of weapons of mass destruction without involving other nations. The author focuses on the rise of these and other new challenges and explains clearly why America must adopt a more cooperative …
We need to think harder about the norms and procedures for the governance of globalization. writes Joseph Nye in setting out the goals of this report. Focusing on the roles of the World Trade Organization, International Monetary Fund, and World Bank, Professor Nye poses six questions to contributors Jessica Einhorn, Béla Kádár, Hisashi Owada, Luis Rubio, and Soogil Young. 1.Protesters assert…