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Net gain: Expanding markets through virtual communities

What are virtual communities? How do they operate? How can they help expand markets, increase visibility, and improve profitability? What effects have they had on business models and marketing strategies? John Hagel discussed these issues in his keynote speech at the Direct Marketing Association's 1998 net.marketing Conference held April 1998.

Ketersediaan
2024-3459658.800285 Hag nPerpustakaan DiplomasiTersedia
2024-3460658.800285 Hag nPerpustakaan DiplomasiTersedia
2024-3461658.800285 Hag nPerpustakaan DiplomasiTersedia
Informasi Detail
Judul Seri
-
No. Panggil
658.800285 Hag n
Penerbit
Boston : Harvard Business School Press.,
Deskripsi Fisik
xv, 233 pages : illustrations (black and white) ; 24 cm
Bahasa
English
ISBN/ISSN
0-87584-759-5
Klasifikasi
658.800285
Tipe Isi
-
Tipe Media
-
Tipe Pembawa
-
Edisi
-
Subjek
Internet marketing
Customer relations
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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