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    Lihat Lebih Banyak
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Ditemukan 1 dari pencarian Anda melalui kata kunci: author="Arthur G. Armstrong"
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Net gain: Expanding markets through virtual communities
John Hagel IIIArthur G. Armstrong

What are virtual communities? How do they operate? How can they help expand markets, increase visibility, and improve profitability? What effects have they had on business models and marketing strategies? John Hagel discussed these issues in his keynote speech at the Direct Marketing Association's 1998 net.marketing Conference held April 1998.

Edisi
-
ISBN/ISSN
0-87584-759-5
Deskripsi Fisik
xv, 233 pages : illustrations (black and white) ; 24 cm
Judul Seri
-
No. Panggil
658.800285 Hag n