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Marketing perspectives from business week to accompany: Fundamentals of marketing

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The ninth edition of Fundamentals of Marketing by Stanton, Etzel, and Walker contains numerous examples from the business world. These examples show how firms use (or, in some cases, misuse) various marketing strate- gies, concepts, and techniques. They also point out impor- tant marketing trends.

Sometimes, however, limited space prevented in-depth description or explanation of these real-world applications and trends. Thus, we are pleased to offer this collection of articles from Business Week as a companion to the ninth edition of Fundamentals of Marketing. These articles will provide you with the "rest of the story" related to various topics discussed in the text.

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Ketersediaan

2024-1747

381 Sta m

Perpustakaan Diplomasi

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

381 Sta m

Penerbit

Amerika : McGraw-Hill., 1991

Deskripsi Fisik

179 pages : illustrations (black and white) ; 28 cm

Bahasa

English

ISBN/ISSN

0-07-060965-9

Klasifikasi

381

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

Ed. 9

Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

William J. Stanton

Versi lain/terkait

Komentar

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