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Marketing perspectives from business week to accompany: Fundamentals of marke…
The ninth edition of Fundamentals of Marketing by Stanton, Etzel, and Walker contains numerous examples from the business world. These examples show how firms use (or, in some cases, misuse) various marketing strate- gies, concepts, and techniques. They also point out impor- tant marketing trends. Sometimes, however, limited space prevented in-depth description or explanation of these real-w…
- Edisi
- Ed. 9
- ISBN/ISSN
- 0-07-060965-9
- Deskripsi Fisik
- 179 pages : illustrations (black and white) ; 28 cm
- Judul Seri
- -
- No. Panggil
- 381 Sta m
Karya Umum 
Filsafat 
Agama 
Ilmu-ilmu Sosial 
Bahasa 
Ilmu-ilmu Murni 
Ilmu-ilmu Terapan 
Kesenian, Hiburan, dan Olahraga 
Kesusastraan 
Geografi dan Sejarah