Ditapis dengan

  • Tahun Penerbitan
  • Ketersediaan
  • Lampiran
  • Tipe Koleksi
    Lihat Lebih Banyak
  • Format Fisik Dokumen
    Lihat Lebih Banyak
  • Lokasi
  • Bahasa
    Lihat Lebih Banyak
Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Rita Clifton
cover
Brands and branding
Rita CliftonSameena AhmadTony Allen

This is the definitive book about brands and branding, written by some of the leading experts in the field. Brands today are key engines of economic strength. Far from being a superficial or cosmetic communications exercise, brands have become a central organising principle behind many ambitious companies. This authoritative book contains contributions from some of the field's leading practitio…

Edisi
-
ISBN/ISSN
9781846681196
Deskripsi Fisik
xvii, 284 pages : illustrations (black and white) ; 22 cm
Judul Seri
-
No. Panggil
346.04 Cli b