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Ditemukan 1 dari pencarian Anda melalui kata kunci: author=Fiki Oktanio
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Hybrid Marketing Strategy As An Effective Tool To Penetrate The Untapped Mark…
Fiki Oktanio

Technological advancements and changing patterns of public behavior, particularly following the COVID-19 pandemic, have transformed conventional marketing into digital marketing. Despite its various benefits, digital marketing does not always produce effective results, as each country has distinct market characteristics, cultural backgrounds, and perceptions of Indonesia. This paper identifies …

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Sesparlu 67-2021