In Global Paradox, John Naisbitt explores the new global environment of the 1990s and the enormous opportunities and challenges that countries, businesses and individuals will face in this period of growth and transformation at the end of the millennium.
In Global Paradox, John Naisbitt explores the new global environment of the 1990s and the enormous opportunities and challenges that countries, businesses and individuals will face in this period of growth and transformation at the end of the millennium.
The contents of this book: 1. The Guerrilla Approach to Marketing -- Update 2. Mini-Media Marketing 3. Maxi-Media Marketing 4. Non-Media Marketing
Book Megatrends (1982) sold more than 8 million copies world wide and remained at the top of the bestseller lists for two years. That book, and Megatrends 2000, established John Naisbitt as one of the world's foremost forecasters of social, economic, political and cultural trends. In those books, he accurately predicted trends ranging from the globalisation of the econo- my to the surging Impac…