The link between food and beverage tourism enables sustainability, innovation, and inclusivity by bridging barriers between communities and encouraging the development of partnerships and mutual learning through public diplomacy, also known as soft power. Gastrodiplomacy is one of the new types of soft power diplomacy that have emerged in response to the necessity for more creativity and innova…
The connection between gastronomy and diplomacy has been underway for so long that Lord Palmerston, the British PM from 1859 to 1865, considered dining as the soul of diplomacy. Such combination of soft power has correspondingly been practiced by Indonesia in conducting diplomatic exercises and international relations, either by the Central Government or Indonesian Foreign Representatives acros…
Indonesia Spice Up the World (ISUTW) program launched in 2021 aims to boost the export value of Indonesian spices and herbs as well as to promote Indonesian gastronomy globally. With the rise of digital technologies and innovation, the global phenomenon challenged the current concept and strategies of conventional diplomacy. Digital diplomacy have increasingly gained importance in contemporary …
The role of gastrodiplomacy in the strengthening of Indonesia's economic diplomacy in the direction of the 2045 national vision is the subject of this paper. Using SWOT, systems thinking and design thinking analyses, it identifies structural challenges, such as inconsistent policies, poor quality control and logistics, and limited funding, while recognising opportunities in global food trends, …