Handicrafts of India by Kamaladevi Chattopadhyay is a comprehensive exploration of India’s rich and diverse craft traditions. Drawing on her deep engagement with artisan communities across the country, the author examines the history, techniques, regional styles, and cultural significance of traditional handicrafts. The book highlights textile arts, pottery, metalwork, woodcraft, jewelry, wea…
Guide dealing with the relationship between successful marketing of crafts and visual arts, and the appropriate use of intellectual property (IP) system instruments - points to situations where obtaining formal IP protection ought to be considered; explains how to implement marketing and IP strategies within a business framework and marketing management process; presents case studies and exampl…