The Lexus and the Olive Tree explores the rise of globalization as the defining international system of the post–Cold War era. Thomas L. Friedman examines how technological innovation, free markets, and global integration shape political, economic, and cultural dynamics across nations. Through vivid reporting and analytical insights, Friedman contrasts the forces of modernization (“the Lexu…
In this vivid portrait of the new business world, Thomas L. Friedman shows how technology, capital, and information are transforming the global marketplace, leveling old geographic and geopolitical boundaries. With bold reporting and acute analysis, Friedman dramatizes the conflict between globalizing forces and local cultures, and he shows why a balance between progress and the preservation of…