Contents: 1. Thinking differently 2. People are (almost) everything 3. Perception and communication 4. Hard bargainers and standards 5. Trading items of unequal value 6. Emotion 7. Putting it all together : The problem - solving model, etc.
Companies from around the globe are flocking to China to buy, sell, manufacture, and create new products, but as former Wall Street Journal China bureau chief turned successful corporate executive James McGregor explains, business in China is never quite what it seems. One Billion Customers offers compelling narratives of personalities, business deals, and lessons learned, creating a coherent p…