What are virtual communities? How do they operate? How can they help expand markets, increase visibility, and improve profitability? What effects have they had on business models and marketing strategies? John Hagel discussed these issues in his keynote speech at the Direct Marketing Association's 1998 net.marketing Conference held April 1998.
The contents of this book: 1. How to Fail in Business Without Even Trying 2. The New Rules of Competition 3. The Winner's Choice 4. The Discipline of Operational Excellence, etc.
This book contains: 1. Review of theoretical and empirical literature 2. Monetarist view and policy-reaction function 3. Policy Ineffectiveness proposition 4. Estimating methodology 5. Specification of anticipated policy equations 6. Estimation results of the anticipated policy equations
Literasi media dan demokrasi adalah dua hal yang saling mendukung. Pemahaman praktisi humas terhadap media akan menentukan kualitas hubungan dengan institusi media, dan dengan sendirinya akan mempengaruhi kualitas demokrasi secara umum. Melalui literasi media, kita akan memahami bahwa dalam kehidupan bermedia, kepentingan publik lebih tinggi dari pada kepentingan perusahaan, pemerintah, ataupun…
The contents of this book: 1. Strategy I: Adopting a Global Vision 2. Strategy II: Developing Cultural Empathy 3. Strategy III: Acquiring Interpersonal Expertise 4. Strategy IV: Utilizing Global Negotiating Skills, etc.
John Miller's lucid presentation of the principles and practice of activity-based management and activity-based costing makes this book required reading for all managers, accountants, and financial officers. Now generally recognized as a more accurate method of determining the relative profitability of various business activities, ABM has become a valuable new tool for management decision makin…
The contents of this book: 1. Setting out on The Journey 2. Getting People to Work Together Effectively 3. Framing Your Systems to People Needs and Customs Needs 4. The Path to Lasting Change
Pada Buku Sains dan Teknologi bagian ke enam ini para kontributor tetap ingin menyampaikan ide, gagasan dan pemikirannya dalam berbagai bidang riset dan teknologi kepada masyarakat untuk dapat dimengerti serta dapat dirasakan manfaatnya oleh semua kalangan dan masyarakat luas. Corak tulisannya cukup beragam dan semuanya ingin menekankan bahwa peran dan fungsi iptek sangatlah penting dan membutu…
This contents of this book: 1. The Marketing Concept 2. Marketing Knowledge 3. The Tools of Marketing
Buku ini mencatat perkembangan di bidang industri perminyakan, menhumbuhkan kesadaran masyarakat akan arti pening dan perlunya konservasi dan diversifikasi energi.