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U.S. governmental information operations and strategic communication: A discredited tool or user failure, implication for future conflict

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Through the prism of operations in Afghanistan, the author examines how the U.S. Government’s Strategic Communication (SC) and, in particular, the Department of Defense’s (DoD) Information Operations (IO) and Military Information Support to Operations (MISO) programs, have contributed to U.S. strategic and foreign policy objectives. It assesses whether current practice, which is largely predicated on ideas of positively shaping audiences perceptions and attitudes towards the United States, is actually fit for purpose. Indeed, it finds that the United States has for many years now been encouraged by large contractors to approach communications objectives through techniques heavily influenced by civilian advertising and marketing, which attempt to change hostile attitudes to the United States and its foreign policy in the belief that this will subsequently reduce hostile behavior. While an attitudinal approach may work in convincing U.S. citizens to buy consumer products, it does not easily translate to the conflict- and crisis-riven societies to which it has been routinely applied since September 11, 2001.

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Ketersediaan

2024-1125

355.07 Tat u

Perpustakaan Diplomasi

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

355.07 Tat u

Penerbit

Carlisle : Strategic Studies Institute and U.S. Army War College Press., 2013

Deskripsi Fisik

xiii, 80 pages ; 23 cm

Bahasa

English

ISBN/ISSN

1-58487-600-x

Klasifikasi

355.07

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

United States--Foreign relations

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

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