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Fashion diplomacy: Monetizing Indonesia’s micro, small and medium enterprises in fashion and apparels industry as the backbone of creative economy during economic crisis

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During the time of economic crisis, as in the year 1997 and 2008, Indonesia’s economy has always survived by the strong and resilient of its Micro, Small and Medium-sized Enterprises (MSMEs). Coincidentally, since Covid-19 sanitary-crisis began in early 2020, and before countries around the globe even had the chance for an economic recovery post Covid-19, the world economy is now faced with the uncertain impact of the Russia – Ukraine conflict which has caused recessions throughout the globe, and in some cases, a crises unseen for the past four decades.

Coming from this reality, it is important to note that the Indonesian government has pledged to save its MSMEs in the hope that these MSMEs can survive and stay vibrant so that the Indonesian economy will not be trapped in a prolonged economic crisis. According to the Ministry of Cooperatives and SME’s data in 2020, the number of SMEs business actors in Indonesia reached 99%. Of that amount, it is able to absorb labor by 97% and its contribution to GDP reached 60%.

A dominant number of these MSMEs are key players in the Creative Economy. The role of creativity in shaping and fueling economic growth can no longer be ignored. The refined understanding of the underlying post-industrial economy, the knowledge economy, the concept has led to the evolution of the Creative Economy.

In January 2022, Sandiaga Uno, Minister of Tourism and Creative Economy, stated that currently there are 17 identified sub-sectors to be developed in Creative Economy, and out of these 17 sub-sectors, three primary Creative Economy sub-sectors (namely: culinary, fashion, and handicraft) still hold as the highest contributor to the GDP in 2021. Overall, Fashion and Apparels Industry exports dominate the Creative Economy exports by 62% yearly for the past 5 years.

The Fashion and Apparel Industry (which includes textile, garments or clothes) is a very important one for the Indonesian economy because this industry ranks among the country’s biggest foreign exchange earners (thanks to strong exports), while also providing jobs to more than 3.8 million Indonesians in 2020, and contributing nearly 7% to the country’s gross domestic product (GDP) – provided we only take non-oil and gas manufacturing into account – or around 1.25% of total GDP.

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Ketersediaan

2022-0098

Sesparlu 71-2022

Training Materials Repository

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

Sesparlu 71-2022

Penerbit

Jakarta : Kementerian Luar Negeri., 2022

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

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Klasifikasi

NONE

Tipe Isi

text

Tipe Media

computer

Tipe Pembawa

online resource

Edisi

-

Subjek

-

Info Detail Spesifik

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Pernyataan Tanggungjawab

UPT Sekolah Staf dan Pimpinan Luar Negeri

Versi lain/terkait

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