Marketing crafts and visual arts: The role of intellectual property: A practical guide

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Marketing crafts and visual arts: The role of intellectual property: A practical guide

World Intellectual Property Organization - Badan Organisasi;

Guide dealing with the relationship between successful marketing of crafts and visual arts, and the appropriate use of intellectual property (IP) system instruments - points to situations where obtaining formal IP protection ought to be considered; explains how to implement marketing and IP strategies within a business framework and marketing management process; presents case studies and examples of managing IP assets in marketing from the craft and visual arts sectors in developing countries.

Ketersediaan

2024-3217 745.5 Org m Perpustakaan Diplomasi Tersedia

Informasi Detail

Judul Seri: -
No. Panggil: 745.5 Org m
Penerbit: Geneva : World Intellectual Property Organization., 2003
Deskripsi Fisik: xiii, 135 pages : illustrations ; 30 cm
Bahasa: English
ISBN/ISSN: 92-9137-264-1
Klasifikasi: 745.5
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: -
Subjek: Crafts
Info Detail Spesifik: -
Pernyataan Tanggungjawab: World Intellectual Property Organization

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