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Total global strategy: Managing for worldwide competitive advantage

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This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy.
* spells out the interaction between industry globalization drivers and the appropriate global strategy response.
* devotes attention to the implementation of global strategy.
* provides a systematic framework to the analysis of global strategy.
* stresses business-level as opposed to corporate- level global strategy.

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Ketersediaan

2024-3129

658.049 Yip t

Perpustakaan Diplomasi

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.049 Yip t

Penerbit

New Jersey : Prentice-Hall, Inc., 1995

Deskripsi Fisik

xxi, 261 pages : illustrations (black and white) ; 23 cm

Bahasa

English

ISBN/ISSN

0-13-124488-4

Klasifikasi

658.049

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Strategic planning
International business enterprises--Management

Info Detail Spesifik

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Pernyataan Tanggungjawab

George S. Yip

Versi lain/terkait

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