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Dirty politics : Deception, distraction, and democracy

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In Dirty Politics, campaign analyst Kathleen Hall Jamieson provides an eye-opening look at political ads and speeches, showing us how to read, listen to, and watch political campaigns. Jamieson provides a sophisticated (and often humorous) analysis of advertising technique, describing how television ads use soft focus, slow motion, lyrical or patriotic music (Reagan used "I'm Proud to be an American") to place a candidate in a positive light, or quick cuts, black and white, videotape, and ominous music (for instance, the theme from "Jaws") to portray the opposition. She shows how ads sometimes mimic news spots to add authenticity (Edwin Edwards, in his race against David Duke, actually used former NBC correspondent Peter Hackis, who would begin an ad saying "This is Peter Hackis in Baton Rouge"). And Jamieson points out that consultants create inflammatory ads hoping that the major networks will pick them up and run them as news, giving the ad millions of dollars of free air time. The most striking example would be the Willie Horton ad, which the press aired repeatedly (as an example of negative advertising) long after the ad had ceased running. (In fact, it never ran on the major networks as an ad, only as news).
Contents
1. Attack campaigning
2. Ads and the news
3. News coverage of the campaign
4. Accountability, engagement, and democracy.

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Ketersediaan

2024-2240

659.1932 Jam d

Perpustakaan Diplomasi

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

659.1932 Jam d

Penerbit

New York : Oxford University Press., 1992

Deskripsi Fisik

335 pages : illustrations (black and white) ; 23 cm

Bahasa

English

ISBN/ISSN

0-19-508553-1

Klasifikasi

659.1932

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Democracy
Deception
Dirty Politics

Info Detail Spesifik

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Pernyataan Tanggungjawab

Kathleen Hall Jamieson

Versi lain/terkait

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