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Ten deadly marketing sins: Signs and solutions

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In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships.

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Ketersediaan

2024-2053

658.81 Kot t

Perpustakaan Diplomasi

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

658.81 Kot t

Penerbit

New Jersey : John Wiley & Sons., 2007

Deskripsi Fisik

viii, 152 pages ; 22 cm

Bahasa

English

ISBN/ISSN

81-265-0855-8

Klasifikasi

658.81

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

Marketing

Info Detail Spesifik

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Pernyataan Tanggungjawab

Philip Kotler

Versi lain/terkait

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