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Think ASEAN!: Rethinking marketing toward ASEAN community 2015

The book contains three parts. Part I describes the landscape of ASEAN and explains clearly why ASEAN marketing is needed. Parts II and III discuss companies that have been very successful in implementing ASEAN Marketing. Part II looks at short cases of companies to explore their core marketing strategies; these companies include Bengawan Solo (Singapore), Dji Sam Soe (Indonesia), Goldilocks (the Philippines), Royal Selangor (Malaysia), Black Canyon (Thailand) and Number One Tonic Drink (Vietnam). Part III contains more comprehensive cases of selected companies including AirAsia and Yamaha.

Ketersediaan
2024-1729330.959 Kot tPerpustakaan DiplomasiTersedia
2024-2314330.959 Kot tPerpustakaan DiplomasiTersedia
Informasi Detail
Judul Seri
-
No. Panggil
330.959 Kot t
Penerbit
Singapore : McGraw-Hill.,
Deskripsi Fisik
xiv, 192 pages : illustrations (black and white) : index ; 24 cm
Bahasa
English
ISBN/ISSN
978-007-125405-2
Klasifikasi
330.959
Tipe Isi
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Tipe Media
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Tipe Pembawa
-
Edisi
-
Subjek
-
Info Detail Spesifik
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Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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