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Brands and branding

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This is the definitive book about brands and branding, written by some of the leading experts in the field. Brands today are key engines of economic strength. Far from being a superficial or cosmetic communications exercise, brands have become a central organising principle behind many ambitious companies. This authoritative book contains contributions from some of the field's leading practitioners, academics and consultants, analysing the nature and benefits of brands - particularly in terms of their sustainable business value and their wider social advantages. It not only explains the economic strength and importance of brands, but also will frame thinking on the best practice of branding now and for the future.

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Ketersediaan

2024-0637

346.04 Cli b

Perpustakaan Diplomasi

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

346.04 Cli b

Penerbit

New Brunswick : Profile Books.,

Deskripsi Fisik

xvii, 284 pages : illustrations (black and white) ; 22 cm

Bahasa

English

ISBN/ISSN

9781846681196

Klasifikasi

346.04

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

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Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

Rita Clifton

Versi lain/terkait

Komentar

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