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Strengthening economic diplomacy in South Africa: How to raise awareness about Indonesia

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South Africa is a strategic partner for Indonesia in the African region. The two nations have already been interacting and engaging for quite some time. Indonesia has also been a strong supporter for South African’s struggle against apartheid regime. South Africa’s conducive political and business environment and high market growth show positive indication for strengthening Indonesian economic diplomacy. Being a non-traditional market, it has the potential to be penetrated by Indonesian products or other Indonesian economic interests. South Africa is known as one of the countries with the most diversified economy among the other African countries. The country has a number of unique comparative advantages as a destination for trading and investment partners. South Africa is also considered as a hub for larger market access. South Africa has high economic growth and well-equipped infrastructure. Moreover, South Africa's strong role as a powerhouse for the African region's economy makes the neighboring countries surrounding South Africa to be highly dependent on it. Indonesia could benefit from this.

On paper, the strategic bilateral relations and the large opportunities look interesting. However, in practice, there are issues that must be addressed so as to acquire the maximum expected result of Indonesia’s economic diplomacy. Notwithstanding the strong socio-cultural and political relations between both countries, the economic relations is considered as weak. Based on the author’s finding, not many South African know about Indonesia. Without their awareness, Indonesian economy diplomacy to South Africa might suffer in the long run. As such, this has become the reason to pay more attention to South Africa. In order to understand the problem, this paper try to provide answer to the question: How can we raise awareness about Indonesia in order to strengthen its economic diplomacy? The author utilizes scenario planning matrix to provide policy options based on four proposed alternative futures. In response to the four scenarios presented, policy choices are being proposed that can be converted into programs.

Based on the analysis and policy choices, the author concluded that the current character of South Africa is that this country has low awareness and low demand about Indonesia. It shall be addressed immediately by realigning the promotional strategy to enhance the image and build-up the interest by involving all elements. Promoting more awareness in this country is very prospective to reach more demand. The author proposes recommendation that could be implemented either by the Indonesian Government, the Indonesian Missions in South Africa and business community in Indonesia.

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Ketersediaan

2022-0056

Sesparlu 70-2022

Training Materials Repository

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

Sesparlu 70-2022

Penerbit

Jakarta : Kementerian Luar Negeri., 2022

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

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Klasifikasi

NONE

Tipe Isi

text

Tipe Media

computer

Tipe Pembawa

online resource

Edisi

-

Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

UPT Sekolah Staf dan Pimpinan Kementerian Luar Negeri

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