Coffee diplomacy in gastrodiplomacy | Perpustakaan Kementerian Luar Negeri

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Coffee diplomacy in gastrodiplomacy

Juang Akbar - Nama Orang;

The link between food and beverage tourism enables sustainability, innovation, and inclusivity by bridging barriers between communities and encouraging the development of partnerships and mutual learning through public diplomacy, also known as soft power. Gastrodiplomacy is one of the new types of soft power diplomacy that have emerged in response to the necessity for more creativity and innovation in preserving and advancing national interests via the implementation of ideas through the nation brand.

As a country known for its spices and delicacies, Indonesia may leverage them as a national brand, combining them with economic diplomacy as a strong force for domestic economic growth. Promoting Indonesian coffee culture might be crucial in projecting Indonesia's image and soft power to the rest of the globe. Indonesia can not only boast some of the most distinct coffee origin or single-origin coffees, but it also has a strong coffee culture with several delicacies and rituals that might be a strength for coffee diplomacy in gastrodiplomacy.

Coffee, along with cocoa, rubber, and palm oil, is one of the export commodities from Indonesian farms. Given that coffee is a strategic commodity, its importance, as well as Indonesia's strong coffee culture, is not only to bring economic value to the country but also to improve its image as a form of public and cultural diplomacy. International society is drawn to Indonesian coffee because of its great variety and cultural significance. So, all stakeholders, especially those in the service, restaurant, and tourism industries, are responsible for promoting and maintaining the culinary country brand for the good of the country.

Ketersediaan

2022-0021 Sesdilu 72-2022 Training Materials Repository Tersedia

Informasi Detail

Judul Seri: -
No. Panggil: Sesdilu 72-2022
Penerbit: Jakarta : Kementerian Luar Negeri., 2022
Deskripsi Fisik: -
Bahasa: English
ISBN/ISSN: -
Klasifikasi: NONE
Tipe Isi: text
Tipe Media: computer
Tipe Pembawa: online resource
Edisi: -
Subjek: -
Info Detail Spesifik: -
Pernyataan Tanggungjawab: UPT Sekolah Staf Dinas Luar Negeri

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