Entering the non-traditional market in South Africa | Perpustakaan Kementerian Luar Negeri

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Entering the non-traditional market in South Africa

Diany Ayudana Anggarani - Nama Orang;

During the period of 2011-2015, Indonesia experienced a downfall in the value of exports due to the global economic slowdown which resulted in the decline of economic growth of its trading partners. To improve the trade performance, Indonesia focuses on non-traditional markets which was indicated by the Indonesian President, that are located in Africa, South Asia, and Latin America. This market has huge potential for the expansion of Indonesia’s market. South Africa as one of the countries in the non-traditional market area, has great prospects that can benefit Indonesia. It has been described by some specialists as one of the most sophisticated emerging markets within the continent and it has also been developing as one of the ideal countries that is “the gateway into Africa”.

To seize the opportunity, Indonesia has identified the potential of each country and came up with a strategy. One of the strategies used by the Indonesian mission in South Africa to improve trade is to promote soft power diplomacy by utilizing the historical ties between the two countries. The remarkable historical relationship between them is an important asset to improving people-to-people relations and gaining trust from the local communities.

These strong historical ties with South Africa have opened up opportunities for Indonesia, namely in the tourism sector. This is one of the best practices that can be adopted by other Indonesian mission around the world. Knowing that “no one-size-fits-all” policy, tailor-suited soft power diplomacy is needed to encourage more beneficial cooperation within the accreditation countries or to expedite the ongoing process.

Ketersediaan

2022-0010 Sesdilu 72-2022 Training Materials Repository Tersedia

Informasi Detail

Judul Seri: -
No. Panggil: Sesdilu 72-2022
Penerbit: Jakarta : Kementerian Luar Negeri., 2022
Deskripsi Fisik: -
Bahasa: English
ISBN/ISSN: -
Klasifikasi: NONE
Tipe Isi: text
Tipe Media: computer
Tipe Pembawa: online resource
Edisi: -
Subjek: -
Info Detail Spesifik: -
Pernyataan Tanggungjawab: UPT Sekolah Staf Dinas Luar Negeri

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