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Seizing the Muslim fashion creative economy market to promote Indonesia’s economic diplomacy in the post covid-19 economic recover
Market and the creative economy industry became the central potentials for the Indonesian industry. The 3,43% share of the Indonesian population of the world and its rich natural resources made the country’s bargaining power as a potential creative economy market. According to the Global Religious Futures, Indonesia is the largest Muslim majority country globally, with a total of 229.62 million Muslims, or 10.51 percent of the global Muslim population. In this regard, fashion is one of the creative economy subsectors classified by the Indonesian Ministry of Tourism and Creative Economy (MoTCE). According to the Stage of Global Islamic Economy Report 2020-2021, Indonesia is the third-largest Muslim fashion center after the UAE and Turkey, and possible to become the top global Muslim fashion hub. Hence, the government seeks to support the sector in growing their industries.
The MoTCE measured that the fashion industry contributed a share of IDR 1,1 trillion to Indonesia’s GDP from its 17 sub-sectors dominated by fashion, culinary, and handicraft. However, even if the number proves the potential for the industry, the reality contradicts it as Indonesia is still importing Muslim fashion products from other countries. As much as 33.4% of Indonesia’s creative industrial players are coming from the fashion sector with 2,5 million people. Furthermore, the data reflect that the fashion sub-sector in the creative industry contributed a total of USD 15 million in 2019.
The findings of this study can be used to direct Indonesia's diplomacy in carrying out its creative economic diplomacy, particularly Muslim clothing, aims to bridge cooperation between Indonesia and partner countries, particularly Muslim countries with a large market share in the Indonesian Muslim fashion market. As one of the countries with enormous resources, markets, and talented fashion designers, Indonesia has the needed capacity to become the first global Muslim fashion hub.
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