Text

Prioritizing digital promotion of Indonesia spice up the world

---

Indonesia Spice Up the World (ISUTW) program launched in 2021 aims to boost the export value of Indonesian spices and herbs as well as to promote Indonesian gastronomy globally. With the rise of digital technologies and innovation, the global phenomenon challenged the current concept and strategies of conventional diplomacy. Digital diplomacy have increasingly gained importance in contemporary foreign policy. In the meantime, Indonesian government should employ the use of technologies particularly to perform digital promotion for the success of ISUTW program.

There are at least 4 strategies of ISUTW and many state actors are involved in this program, under the patronage of Coordinating Ministry for Maritime and Investment Affairs. However, the success of ISUTW also depends on the role of non-state actors such as big companies, micro, small and medium enterprises, Indonesian diaspora, academics and media. This program is beneficial not only for its economic interest but also for its political impact for Indonesia’s nation branding. In this regard, ISUTW attends as a tool to exercise Indonesia’s soft power for winning the heart of the people.

This paper examines Indonesia’s gastro diplomacy and the digital promotion conducted by Indonesian government to support successful outcome of ISUTW. Built upon those two variables, among others, this paper seeks to offer possible quick wins and recommendations to Indonesian government in its endeavors to prioritize digital promotion of ISUTW as a part of strategic and sustainable effort of Indonesian gastro diplomacy.

---

Ketersediaan

2022-0050

Sesdilu 73-2022

Training Materials Repository

Tersedia

Informasi Detail

Judul Seri

-

No. Panggil

Sesdilu 73-2022

Penerbit

Jakarta : Kementerian Luar Negeri., 2022

Deskripsi Fisik

Digital File

Bahasa

English

ISBN/ISSN

-

Klasifikasi

NONE

Tipe Isi

text

Tipe Media

computer

Tipe Pembawa

online resource

Edisi

-

Subjek

-

Info Detail Spesifik

-

Pernyataan Tanggungjawab

UPT Sekolah Staf Dinas Luar Negeri

Versi lain/terkait

Komentar

---

Anda harus masuk sebelum memberikan komentar