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Indonesia’s market integration strategy for creative economy: challenges and opportunities

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Indonesia’s Creative Economy has experienced remarkable growth over the years, becoming a major contributor to the country’s economic development. The great potential of creative economy has inspired Indonesia to work toward elevating it to the world economic agenda. Indonesia has taken several initiatives in mainstreaming creative economy at the international level. However, the question still remains on how can Indonesia transform its creative economy potentials into tangible benefits for the Indonesian people?

This paper develop a future scenario where in 2025, Creative Economy become a new source of economic growth. Finding suggests that Indonesia can tap into global market of creative economy by optimizing its great potentials, and receiving strong support from the government and investment. Therefore, domestically there is a need for continuous improvement to address challenges such as competitiveness and export readiness before planning a marketing strategy for creative economy products.

This paper identifies gaps in Indonesia's creative economy early stages, particularly the lack of a specific platform to promote Indonesia's creative economy in the international market and untargeted, sporadic, and one-off promotional events by missions abroad. Ideally, promotional events should be supported by market pointers and intelligence, ensuring a focused and strategic approach to promoting Indonesia's creative economy globally. Addressing these gaps could help maximize the potential of Indonesia's creative economy and expand its reach to the international market.

In terms of strategy, this paper proposes leveraging the comprehensive and strategic partnerships with other nations, including those that have signed the Comprehensive Economic Partnership Agreement (CEPA), to drive the development of Indonesia's creative economy. This could be achieved by including creative economy cooperation under the Economic Cooperation Pillar of these partnerships, which is currently limited. Additionally, the paper recommends that the Ministry of Foreign Affairs focus on two fronts. First, developing capacity building programs in all bilateral, regional, and multilateral levels to support Indonesia's integration into the global creative economy market. Second, promoting Indonesia's creative economy in the international/global markets. By doing so, Indonesia can increase its presence and take advantage of further opportunities for the growth and development of its creative economy.

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Ketersediaan

2023-0077

Sesparlu 72-2023

Training Materials Repository

Tersedia

Informasi Detail

Judul Seri

-

No. Panggil

Sesparlu 72-2023

Penerbit

Jakarta : Kementerian Luar Negeri., 2023

Deskripsi Fisik

Digital File

Bahasa

English

ISBN/ISSN

-

Klasifikasi

NONE

Tipe Isi

text

Tipe Media

computer

Tipe Pembawa

online resource

Edisi

-

Subjek

-

Info Detail Spesifik

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Pernyataan Tanggungjawab

UPT Sekolah Staf dan Pimpinan Luar Negeri

Versi lain/terkait

Lampiran Berkas

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