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The blue economy : Design theory
The Blue Economy is a design theory initiated by Gunter Pauli which he developed over the last 30 years. The name for his concept The Blue Economy was brought into life with the book The Blue Economy 10 years 100 innovations - 100 million jobs. It was written by Gunter Pauli after 16 years of experiences and more than 50 successful initiatives and projects all over the world as founder and director of Zero Emissions Research and Initiatives, introducing the mentality, philosophy and methodology behind the entire concept. Several innovations are described in the context of water, energy, building or food supply.
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