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Developing strategy toward “Friends of Indonesia” in building Indonesia’s positive image

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The Indonesia Ministry of Foreign Affairs (MoFA) recognizes the importance of maintaining and increasing Indonesia's positive image as part of its foreign policy. The success in achieving this target has been made possible by a comprehensive and multi-actor policy strategy, which includes the Friends of Indonesia as one of the essential elements. Friends of Indonesia plays a significant role in promoting Indonesia's positive image, and therefore, having a proper acknowledgment and appreciation of this group is essential. Thus, this paper aims to provide a strategy framework and policy direction that will help Indonesia Ministry of Foreign Affairs, in particular relevant unit and missions abroad to find ways to manage Friends of Indonesia and to assist them in driving a high morale in promoting Indonesia’s positive image in a more effective and efficient way.

As non-state actors that are large in force and manpower, Friends of Indonesia would play important roles in building Indonesia’s positive image. The paper's outcome is to find applicable and appropriate means to connect with Friends of Indonesia and to receive their support to promote Indonesia effectively, as part of Indonesia MOFA's agenda in strengthening public diplomacy aimed at maintaining and increasing Indonesia's positive image.

Strategy Framework & Policy Recommendation

The paper concludes that to build Indonesia’s positive image with Friends of Indonesia, the key strategy framework should be: attracting, maintaining, and supporting collaborations of Friends of Indonesia. This would be the policy directions that we should aim, since it is the ideal way to get their continuous support in building Indonesia’s positive image. The paper recommends that the strategical framework to optimize Friends of Indonesia is to be cascaded in every planning & implementation program, tailored with local wisdom as an adaptation in the respective accredited countries. Friends of Indonesia would be Indonesia’s ambassadors, who are continuously demonstrate support toward Indonesia in building positive image.

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Ketersediaan

2023-0015

Sesdilu 74-2023

Training Materials Repository

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

Sesdilu 74-2023

Penerbit

Jakarta : Kementerian Luar Negeri., 2023

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

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Klasifikasi

NONE

Tipe Isi

text

Tipe Media

computer

Tipe Pembawa

online resource

Edisi

-

Subjek

-

Info Detail Spesifik

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Pernyataan Tanggungjawab

UPT Sekolah Staf Dinas Luar Negeri

Versi lain/terkait

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