Image of Cutting through the noise: what to say so more investors will listen

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Cutting through the noise: what to say so more investors will listen

This policy paper examines the use of nation branding as a strategy to strengthen Indonesia’s ability to attract foreign direct investment (FDI) amid declining global investment and intensifying competition among countries. Despite its economic potential, Indonesia has faced challenges in attracting FDI compared with other ASEAN members, partly due to the limited integration of branding into its investment promotion strategy. The paper analyses branding as a source of competitive advantage, identifies the risks of failing to differentiate Indonesia from competing investment destinations, and proposes a branding concept to enhance the country’s investment image. It aims to help Indonesia attract greater investor attention and improve its competitiveness in the global FDI market.v

Ketersediaan
2021-0345Sesparlu 68-2021Training Materials RepositoryTersedia
Informasi Detail
Judul Seri
-
No. Panggil
Sesparlu 68-2021
Penerbit
Jakarta : Kementerian Luar Negeri.,
Deskripsi Fisik
-
Bahasa
Indonesia
ISBN/ISSN
-
Klasifikasi
NONE
Tipe Isi
text
Tipe Media
computer
Tipe Pembawa
online resource
Edisi
-
Subjek
Economic Diplomacy
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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