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Innovative Approaches to Promote Indonesia's Culinary Excellence

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Indonesian cuisine represents the country’s cultural diversity and offers significant potential to strengthen its international image through culinary diplomacy. However, the Ministry of Foreign Affairs and Indonesian diplomatic missions have yet to achieve sustainable results due to the lack of an integrated marketing strategy, a unified promotional theme, and effective nation branding. Other challenges include restaurant licensing, complex local regulations, and limited financing. This paper emphasizes the need for a comprehensive culinary diplomacy strategy supported by digital media, innovation, and stronger coordination among relevant stakeholders to promote Indonesian cuisine globally, attract international tourists, and contribute to national economic growth.

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Ketersediaan

2021-0303

SESDILU 70-2021

Training Materials Repository

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

SESDILU 70-2021

Penerbit

Jakarta : Kementerian Luar Negeri., 2021

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

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Klasifikasi

NONE

Tipe Isi

text

Tipe Media

computer

Tipe Pembawa

online resource

Edisi

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Subjek

Culinary Diplomacy
Tourism Promotion

Info Detail Spesifik

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Pernyataan Tanggungjawab

UPT Sekolah Staf Dinas Luar Negeri

Versi lain/terkait

Lampiran Berkas

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