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Enhancing Indonesia’s nation branding through public diplomacy

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This paper explores how public diplomacy can enhance Indonesia’s nation branding to advance national interests and achieve foreign-policy goals. In an increasingly globalized world, competition between countries has made nation branding more prominent as states seek to cultivate a positive image and become more attractive and competitive internationally. The paper argues that, for more than 70 years, Indonesia has lacked a solid nation brand and has yet to pursue efficient nation-branding strategies. Branding Indonesia for trade, tourism, and investment could bring economic benefits, help correct negative stereotypes, and communicate a fuller picture of the country to international audiences. The paper is divided into three parts: a conceptual framework introducing the main concepts; an analysis of current nation-branding and public-diplomacy practices, including their challenges and opportunities; and proposed solutions to address those challenges and improve the effectiveness of Indonesia’s nation branding. It also highlights the roles of the Ministry of Foreign Affairs and Indonesia’s global network of diplomatic missions.

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Ketersediaan

2021-0286

Sesdilu 69-2021

Training Materials Repository

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

Sesdilu 69-2021

Penerbit

Jakarta : Kementerian Luar Negeri., 2021

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

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Klasifikasi

NONE

Tipe Isi

text

Tipe Media

computer

Tipe Pembawa

online resource

Edisi

-

Subjek

Public Diplomacy — Indonesia

Info Detail Spesifik

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Pernyataan Tanggungjawab

UPT. Sekolah Staf Dinas Luar Negeri

Versi lain/terkait

Lampiran Berkas

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