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The Importance of Visual Identity for The Ministry of Foreign Affairs of the Republic of Indonesia
The advancement of technology and communication platforms has increased the importance of visual communication in diplomacy. However, Indonesia’s Ministry of Foreign Affairs lacks consistent visual identity guidelines, despite the importance of design in shaping public perception. An internal survey revealed that 90% of respondents considered design quality important, while 88% believed the Ministry’s visual identity was outdated. This paper emphasizes the need to establish a new visual identity that reflects the Ministry’s values, responsibilities, and evolving organizational needs. A consistent and modern visual identity is expected to strengthen Indonesia’s international image, improve public perception, and enhance employee morale.
| 2021-0259 | SESDILU 70-2021 | Training Materials Repository | Tersedia |
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