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Elevating global diplomatic outreach: Revamping the digitalization of public diplomacy through social media for the Indonesian mission abroad in Africa

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Africa’s growing working-age population and increasing adoption of digital technologies provide opportunities for strengthening Indonesia’s diplomatic outreach through social media. The document discusses the use of social media by Indonesian Missions in Morocco, South Africa, Tanzania, Kenya, and Mozambique, focusing on their official accounts and the role of digital public diplomacy in engaging the public, disseminating Indonesian foreign policy, and promoting the country’s image. It highlights strategies including rebranding, developing targeted social media content, improving digital infrastructure, strengthening staff capacity in digital communication and social media management, and providing incentives for diplomatic personnel. These efforts are intended to enhance Indonesia’s diplomatic visibility, support the dissemination of foreign policy, strengthen relations with African countries, and promote Indonesian national interests through digital public diplomacy.

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Ketersediaan

2024-4372

Sesdilu 76-2024

Training Materials Repository

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

Sesdilu 76-2024

Penerbit

Jakarta : Kementerian Luar Negeri., 2024

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

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Klasifikasi

NONE

Tipe Isi

text

Tipe Media

computer

Tipe Pembawa

online resource

Edisi

-

Subjek

-

Info Detail Spesifik

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Pernyataan Tanggungjawab

UPT Sekolah Staf Dinas Luar Negeri

Versi lain/terkait

Lampiran Berkas

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