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On earthing diplomacy: Reducing gap and public misconception through #IniDiplomasi

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Digital public diplomacy has become increasingly important as information and communication technologies continue to influence the relationship between diplomacy and the public. This paper examines the implementation of digital public diplomacy by the Indonesian Ministry of Foreign Affairs, particularly through the #IniDiplomasi hashtag as a communication tool for delivering diplomatic information to the public and supporting the concept of “Diplomasi Membumi” (Down-to-earth Diplomacy). The paper identifies the gap between the potential of #IniDiplomasi and its current use in reaching the wider public, particularly Generation Z. It therefore proposes focusing on Generation Z as a specific target audience in preparation for Indonesia 2045. The study analyzes the use of #IniDiplomasi as both a communication tool and a digital diplomacy strategy and provides three policy recommendations to strengthen public engagement, address misconceptions about diplomacy, and improve the delivery of diplomatic messages to society.

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Ketersediaan

2023-0184

Sesdilu 75-2023

Training Materials Repository

Tersedia

Informasi Detail

Judul Seri

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No. Panggil

Sesdilu 75-2023

Penerbit

Jakarta : Kementerian Luar Negeri., 2023

Deskripsi Fisik

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Bahasa

English

ISBN/ISSN

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Klasifikasi

NONE

Tipe Isi

text

Tipe Media

computer

Tipe Pembawa

online resource

Edisi

-

Subjek

-

Info Detail Spesifik

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Pernyataan Tanggungjawab

UPT Sekolah Staf Dinas Luar Negeri

Versi lain/terkait

Lampiran Berkas

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