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Promoting Indonesia through gamification on view of Indonesia survey at Indonesian mission abroad
This paper examines the potential of Indonesia’s gaming industry as a tool for international promotion and cultural diplomacy. Despite its rapid growth and increasing global recognition, national policy lacks a clear international promotion strategy and does not involve the Ministry of Foreign Affairs (MoFA) in relevant coordination. The paper proposes gamifying the “View of Indonesia Survey” to increase international engagement while introducing Indonesia’s culture and gaming industry to global audiences. This approach could strengthen Indonesia’s image and soft power while creating opportunities for cultural diplomacy and international collaboration.
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