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Gamifying cultural diplomacy to enhance Indonesia's soft power
Video games offer a strategic platform for cultural diplomacy by presenting cultural heritage through interactive and engaging experiences. Integrating cultural elements into locally developed games can expand global outreach, strengthen soft power, and engage younger audiences. Targeted funding and incentives for culturally relevant game development can encourage collaboration between the government and creative industry while supporting the growth of the video game sector. This approach can strengthen cultural promotion, enhance nation branding, and create new opportunities for international engagement through the creative economy.
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