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From diaspora dependence to market creation: Refocusing Indonesia’s gastrodiplomacy to strengthen economic diplomacy

The role of gastrodiplomacy in the strengthening of Indonesia's economic diplomacy in the direction of the 2045 national vision is the subject of this paper. Using SWOT, systems thinking and design thinking analyses, it identifies structural challenges, such as inconsistent policies, poor quality control and logistics, and limited funding, while recognising opportunities in global food trends, digital transformation and strategic partnerships. Two policy options are compared: empowering diaspora-owned businesses, and creating broader markets by shaping foreign consumer preferences through trend creation, influencers, digital platforms, improved logistics and product innovation. The findings suggest that market creation is a more strategic and sustainable approach as it broadens the reach of Indonesian cuisine beyond diaspora consumers. The document proffers this option as the primary stratagem, bolstered by the empowerment of the diaspora and the implementation of pilot projects in select countries, executed in a phased manner.

Ketersediaan
2025-0099Sesdilu 79-2025Training Materials RepositoryTersedia
Informasi Detail
Judul Seri
-
No. Panggil
Sesdilu 79-2025
Penerbit
Jakarta : Kementerian Luar Negeri.,
Deskripsi Fisik
-
Bahasa
English
ISBN/ISSN
-
Klasifikasi
NONE
Tipe Isi
text
Tipe Media
computer
Tipe Pembawa
online resource
Edisi
-
Subjek
Gastrodiplomacy—Indonesia
Economic diplomacy—Indonesia
Foreign policy—Indonesia
Info Detail Spesifik
-
Pernyataan Tanggungjawab
Versi lain/terkait

Tidak tersedia versi lain

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