The contents of this book: 1. Introduction to Opertions Management 2. Customer Needs and Expectations: New Ideas about Demand 3. Translating Demand into Orders 4. Translating Planed Orders into Outcomes, etc.
The contents of this book: 1. Initiating the Marketing Process 2. Understanding Buyers and Markets 3. Targeting Marketing Opportunities 4. Satisfying Marketing Opportunities, etc.
This book contains: 1. Temperature resistant organic coatings-chemistry and application 2. The development and application of low 3. Polymeric non-aqueous dispersions, their use as crack modifiers in autooxidising alkyd coatings 4. Synthesis and use of macromonomers from group transfer polymerization 5. Photoinitiations of polymerization: Industrial application and new frontiers Etc.
The contents of this book: 1. The Guerrilla Approach to Marketing -- Update 2. Mini-Media Marketing 3. Maxi-Media Marketing 4. Non-Media Marketing
Huczynski and Buchanan bring their well-known and successful brand of critical thinking, social science underpinning, and visual appraisal to bear in this comprehensive introduction to organizational behaviour. A wide range of features enable the reader to understand the dynamics of human behaviour at work, and encourage regular reflection on the theory and context of contemporary organizationa…
Buku ini berisi: 1. Melepas Dahaga, Mereguk Energi 2. Marlboro Kretek 3. Entrepreneurship dalam Hypercompetitive Market 4. Legenda Coca Cola 5. Menghadapi Stagnasi Pasar, etc.
What are virtual communities? How do they operate? How can they help expand markets, increase visibility, and improve profitability? What effects have they had on business models and marketing strategies? John Hagel discussed these issues in his keynote speech at the Direct Marketing Association's 1998 net.marketing Conference held April 1998.
The contents of this book: 1. How to Fail in Business Without Even Trying 2. The New Rules of Competition 3. The Winner's Choice 4. The Discipline of Operational Excellence, etc.
This book contains: 1. Review of theoretical and empirical literature 2. Monetarist view and policy-reaction function 3. Policy Ineffectiveness proposition 4. Estimating methodology 5. Specification of anticipated policy equations 6. Estimation results of the anticipated policy equations
Literasi media dan demokrasi adalah dua hal yang saling mendukung. Pemahaman praktisi humas terhadap media akan menentukan kualitas hubungan dengan institusi media, dan dengan sendirinya akan mempengaruhi kualitas demokrasi secara umum. Melalui literasi media, kita akan memahami bahwa dalam kehidupan bermedia, kepentingan publik lebih tinggi dari pada kepentingan perusahaan, pemerintah, ataupun…